I used to wonder. Could you really make a living mucking about on the Internet?
Or be paid to take photographs? Turns out the answer was yes to both.
I’ve worked in strategy. In creative. In technology. In photographic studios. On location. For famous ad agencies. For monolithic consultancies. I’ve led start-ups too. Some started as scribbles on the back of a napkin. Some worked out. Some didn’t. But it’s always better to invent the game than to play by the rules.
Now I study how we detect wildfires from space and how that data can be managed to mitigate risk. The strategy, the storytelling, the eye for what matters: none of it went anywhere. It just found a harder problem.
This site is curiosity, made public. It reflects my interests and work practices. It might get a little weird at times but hopefully, you'll always find it interesting.