About

I used to wonder.
Could you really make a living mucking about on the Internet?
Or be paid to take photographs?

Turns out the answer was yes to both.

I’ve worked in strategy. In creative. In technology. In photographic studios. On location. For famous ad agencies. For monolithic consultancies.

I’ve led start-ups too.
Some worked out.
Some didn’t.
Some started as scribbles on the back of a napkin. 

But it’s always better to invent the game.
Than to play by the rules.

Along the way, I got interested in risk.
Not gambling.
But disaster and resilience.

I now spend my time looking at what might go wrong.
Before it happens. And what to do after it does.

This site is curiosity, made public.
It reflects my interests and work practices.

It might get a little weird at times.

But hopefully, you'll always find it interesting.

Thanks for being here.